Choosing the correct metrics (the way you measure) can help you in achieving your goals, but first, it is important to understand those goals. Your social media activities could have […]
Pictures speak louder than words. This sentiment is especially true for social media. As you share your content you will be fighting for attention. Your post needs to stick out […]
Participation on social media can be categorized into 7 very specific levels. Below are some of the generic profiles that you may have bumped into online without being conscious about […]
Sharing a good mix between your own content and that of other people will help you to grow your audience. It will also build goodwill with your network and possibly […]
Many individuals lose authenticity and credibility with the audience they are looking to connect. This happens because they share too much general information and lose relevance to their central theme. […]
Depending on the social media platform that you will use, you might need to use a personal profile page to attract your ideal customer to. Keep in mind that in […]
Once you have completed your customer segmentation and you understand who your customer is you can now think through the ideal customer or your customer persona. Your ideal customer is […]
Reciprocity could greatly benefit the various principles of engagement through which you will interact with your target audience. One of the core areas that it will benefit is your ability […]
You might have a specific audience in mind that you want to reach when you follow the principles of engagement in your social media strategy. Knowing your customer and audience […]
The principles of engagement are the core drivers that you need to adhere to if you want to become a thought leader. You will need to adhere to each one […]
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