Becoming a thought leader and gaining momentum online is going to depend on your level of connectivity. Let’s explore this in more detail.
Most social media sites give you a limited opportunity to keep your messages or posts in front of your audience. In some social media sites like Twitter, the time period really is very small, while in other social media sites like LinkedIn you have a higher likelihood to have your post viewed.
There is a relationship between the number of people that connect to you and the number of people who will see your content. For instance, if only two people are connected to you then, given that nobody has commented or liked your post, only two people will potentially be able to your post. The inverse is also true. The more people you are connected to, the higher the likelihood that your post will be viewed.
How many is enough?
It, therefore, is really important that you connect to as many of the right audience as you possibly can. You might at this point wonder how many is enough people? This depends on how many people you want reading your posts. If you feel that not enough people are currently viewing your posts then it would be good to connect to even more people. A good starting point on a platform such as LinkedIn might be between 500 – 1000 people. Having this will increase the likelihood of other people sharing and liking your content.
Once you have reached more than 500 connections Linkedin will indicate your connections as 500+. For all connections under 500, Linkedin will display the exact number of connections that you have. Having more than 500 connections indicates a level of credibility and authority. It creates the perception that you are well known.
Choosing the right audience
You do need to be selective in the people that you connect to. Connecting to strangers will fill your timeline or feed with irrelevant information. This will also make it difficult to relate and communicate to your ideal customer. It is far better communicating and connecting to the right people in your industry than to random strangers.
Connectivity is an important principle in gaining momentum online. It requires connecting to many people, but also having valuable connections. The way that you relate to these connections online and offline will increase the value of the connections. It will remain your responsibility to create those connections.